EVGA has ended its partnership with Nvidia over what it called “disrespectful treatment” by the graphics chipmaker.
A new report from Gamers Nexus has revealed that EVGA actually terminated its contract with Nvidia in April. EVGA will sell through its remaining stock of RTX 30-series video cards (retaining some for warranty purposes), but after that it will stop selling video cards altogether. EVGA will not sell the upcoming 40-series or the inevitable 50-series cards.
“We’re not going to be on [Nvidia CEO] Jensen’s knees on stage, so I don’t want people to speculate what’s going on [when we’re not there]”, EVGA CEO Andrew Han told Gamers Nexus. “EVGA has decided not to offer the next generation.”
The problem is Nvidia’s treatment of EVGA and other third-party GPU manufacturers. Nvidia often does not provide these manufacturers with the MSRP price of the cards until it is announced at a public presentation almost immediately before launch, making it nearly impossible for EVGA to determine if it can sell its cards. licensed for profit. Worse still, Nvidia is using its market dominance to demand a price cap on its high-end cards like the RTX 3080 Ti or RTX 3090. According to EVGA, it is actually selling these cards at a loss, losing hundreds of dollars per card. , eliminating any profits it made selling low-end cards like the RTX 3060.
Ultimately, the decision was made to stop selling Nvidia products altogether. However, even though Nvidia cards were not profitable, they still accounted for 80% of EVGA’s total revenue. EVGA says it won’t lay off any of its 280 employees, but if it doesn’t make video cards, many of those employees simply won’t have anything to do.
According to Gamers Nexus, EVGA also has no plans to partner with AMD or Intel. Rival third-party manufacturers like Asus, MSI, and Zotac are expected to recoup EVGA’s allocation when the Series 40 is announced.
While EVGA’s complaints are valid, we should note that the graphics card market is set to contract dramatically as Ethereum – one of the largest cryptocurrencies in the world – has moved to the proof-of-stake network, which which has virtually eliminated the need for cryptomining to support the network. Used graphics cards from unemployed cryptominers have already flooded the market and are driving card prices down.
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