EA puts couples to the test with the Better Together experience for the launch of It Takes Two on Nintendo Switch

LONDON–(BUSINESS WIRE)–Electronic Arts Inc. (NASDAQ: EA) – To celebrate the launch of the critically acclaimed cooperative adventure game It takes two on Nintendo Switch, EA invited couples to test their skills and feelings of collaboration. With 50% of all couples worried about relationship boredom* and a further 56% who think other couples have more fun, can gambling reignite the sparks?

Wake up, go to work, run errands, cook dinner, crash on the couch, and do it again the next day. Sound familiar? Routine, everyday tasks are a slippery slope to relationship boredom. It is the basis on which It takes two the cooperative adventure is built. In the game, main characters Cody and May are trapped after a magic spell turns them into dolls; the two must work together to overcome unpredictable challenges in order to save their fractured marriage.

Better Together experience putting couples to the test

To celebrate It takes two Recently launched on Nintendo Switch, EA put couples to the test with the Better Together experience: inviting two couples to play together, after expressing boredom in their relationship and wanting to try something new.

The couples, Ellie Gibson & Pete Hobden and Rianna Linton & Paige Meade, have embarked on an emotional journey into It takes twoportraying Cody and May to salvage the characters’ relationship by working together.

It was done because spending time for each other, nurturing your partners’ passions, and being present are all important lessons learned throughout. It takes two gameplay – the latter being more important than ever. According to a new survey conducted by OnePoll**, 1,850 American adults (18-40) surveyed who are currently in a relationship find that social media and smartphones are major distractions when engaging together. Additional findings indicate that:

  • 61% of respondents regularly or always use their smartphone when spending time with their partner/spouse.
  • 59% said their partner most of the time or always seemed distracted when they spent time together.
  • Respondents said they would give up social media (33%), tasty food (23%) and sleep (21%) to spend more time with their partner, while 16% would sacrifice a member in exchange for more quality time with their partner/spouse.

If social media and smartphones distract us, could another screen time bring us closer?

According to the survey results, 61% of US respondents find that playing video games together can have a positive effect on their relationship.

“Compared to passive hobby activities like watching TV or streaming services, playing a cooperative game like It takes two cannot be done without fully engaging in the moment. It creates a dynamic where couples can really spend time together, while unknowingly working on their collaboration and communication skills,” said Chloe DubiniEA Originals Brand Manager and Chief Marketing Officer, EA.

“It’s hard to be distracted by other things when fighting giant wasps with your partner.”

One of the Better Together Experience participants said in the video:

“It’s definitely a positive experience. It’s quite rare and special to have a game where you work together. Often there is nothing you can do if you don’t listen to the other person. That’s not a bad thing.

With more than a quarter (27%) of American adults surveyed trying a new activity with their partner/spouse each month, this holiday season is the perfect time to introduce your relationship to the joy of cooperative play.

Watch the video directed by RSA Films’ Toby Dye here.

Watch the launch trailer for It takes two on Nintendo Switch here.

* 50% of all couples worry about boredom in their relationship, according to research by Kristen Mark, a professor at the University of Minnesota Medical School.

**This online survey of 1,850 US adults and 1,540 UK adults who are in a relationship, cohabiting or married (aged 18-40) was commissioned by EA and conducted by a market research company OnePoll, in accordance with the Market Research Society Code of Conduct. The data was collected between 21/10/2022 and 27/10/2022. All participants are double-registered to participate in the research and receive an amount based on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team, who are members of the MRS and are corporate members of ESOMAR.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in interactive digital entertainment. The Company develops and provides online games, content and services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2022, EA reported GAAP net revenue of approximately $7 billion. Based in Redwood City, CA, EA is known for its portfolio of high-quality, critically acclaimed brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall ™, Plants vs. Zombies™ and F1®. More information about EA is available at www.ea.com/news.

EA SPORTS, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. STAR WARS © & TM 2015 Lucasfilm Ltd. All rights reserved. John Madden, NFL, FIFA and F1 are the property of their respective owners and are used with permission.

About EA Originals Products

It’s EA Originals. A place where untold stories, untold voices and unseen worlds are discovered. Will you come back? Or press forward? For more information, visit www.ea.com/ea-originals.

About It Takes Two

Developed by BAFTA-winning Hazelight Studios, optimized for the Nintendo Switch by veteran studio Turn Me Up Games, and released under the EA Originals label, the release lets more players experience It takes two joyously disruptive gameplay challenges, a fantastic story and an acclaimed cooperative experience. The Nintendo Switch version brings new voiceovers in Japanese, French, German, and Spanish, as well as subtitles in multiple languages.

It takes two is available in retail and digital storefronts for Nintendo Switch, Switch Lite, Switch OLED, PlayStation 4, Xbox One, PlayStation 5, Xbox Series X | S and PC (Origin and Steam) for $39.99.

For more information and to stay up to date on It takes two for Nintendo Switch, visit https://www.ea.com/games/it-takes-two/about/nintendo-switch and the two accompanying blogs that further detail its co-op requirements.

Category: EA Studios

About Jason Zeitler

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